our Story

Wellness, self-care… whatever you call it, SoulWick’s purpose is to support you. Our mission is to improve the lives of others and give back through socially responsible business.

 SoulWick’s founder, Vanessa Nelson, set out on a journey to help those who are practicing yoga, in need of a confidence boost for that big presentation, trying to get quality sleep or even ease the heaviness of depression with scents that actually do the work. 

SoulWick provides a robust community of intentional content and resources available on the free SoulWick app. Community members can connect with SoulWick candles through carefully crafted intentions, activities and affirmations. Every candle has a positive, intentional purpose. 

Our highest goal is to provide a safe and authentic workplace for Black women, women of color and those who live in the margins. By providing a genuine and secure work environment, SoulWick will tap into the limitless potential of our employees and continue to innovate in the wellness and well-tech space.

SoulWick commits a portion of annual net revenue to organizations and efforts that work to support:

• Animal and bee conservation

• Clean water and trees

• Women and children services

Not just a candle, SoulWick is Your Soul, On Fire.